Skip to main content

How to get the maximum out of your mobile traffic

By
In 2015, 33.4% of all website traffic worldwide was generated through mobile phones. According to Mary Meeker’s report, 29% percent of people’s daily screen time is spent looking at smartphones.
No wonder advertising on mobile platforms is becoming more and more attractive for brands. By 2017 this market is expected to grow to $42 billion.




Mobile user experience is becoming more and more important for publishers’ success. However only 30% of all websites are optimised for mobile devices right now. Some webmasters still ignore the fact that mobile traffic needs a different approach and try to monetise it with traditional “desktop” approaches.
Let’s see how traditional banner ads work on mobile devices and that the most common problems are.
1. Website is not optimized for mobile viewing: banners are not seen for most visitors.

2. Mobile optimized website: banners overlap the content and get a lot of accidental clicks.

To convert well the ad should be visible and attractive and it should encourage the intended click-throughs. The best format to meet these conditions for desktop was banner ads.
But as we see from the pictures above, traditional desktop banner ads do not look good on mobile.
There are several obvious drawbacks:
  • Banners can stay out of users’ field of view. They might simply be too small to notice.
  • The image and call-to-action ares hardly visible due to limited space on the banner unit.
  • Banners attract a lot of accidental clicks as they are placed mostly inside the content or near the navigation dashboard.
  • Banner ads sometimes use reach media and Flash which are not supported by most mobile devices.
  • If you have a mobile version of your site, you have to optimise every banner so that you do not reduce the quality of your vistors’ experience.ot to hurt userexperience of your visitors.
All these factors decrease the number of click-throughs you’ll get from your ads and so affect your final income.
Traditional banners are easy to create and user-friendly, but they are statistically less effective in the mobile environment than their full-screen analogues. Based on our publishers’ results, banners generate the least profit among all ad types.

So what should a publisher choose to engage mobile audience?

The most widespread alternatives to banners are Interstitial Ads and Dialog Ads (many of our publishers are successfully working with both formats already).

We’ve analysed the main performance indicators for traditional desktop and mobile banners and compared them with the results our special mobile ad units show (Dialog Ads & Interstitials).
Labels:

Comments

Post a Comment

Popular posts from this blog

Kusahos

By
Kusahos (Beef Tapa ng mga Ilonggo) Kusahos (Beef Tapa ng mga Ilonggo) Kusahos is an Ilonggo way of preserving beef through sun drying. It is like beef jerked. Sun drying the beef and marinade makes the meat so tasty.   Ingredients: 1/2 kilo beef tenderloin ( slice thinly) 1/4 cup soy sauce 1/4 cup vinegar 1/4 teaspoon ground pepper 2 heads garlic ( minced) Calamansi 2-3 chili peppers (optional for frying) 1 tbsp banana ketchup (optional for frying) Instructions: 1. Combine all the ingredients. Mix well and marinate it for 30 minutes. 2. Once the marinate is already absorbed you can start to dry it under the sun. Be sure to keep away the flies and other insects. 3. In summer, where the sun is fierce, it can dry up in only 2-3 hours. One day is enough but you can also make it 2-3 days until it is almost “cooked” under the sun. 4. If you cant find a way to do the sun drying process because of so many reasons. Don’t worry you can a...
Post a Comment
Read more

HEALTH BENEFITS AND NUTRITION VALUES OF BIGNAY

By
Although it is not all that familiar with us, Bignay has been around for a very long time in places such as Singapore and Malaysia. This fruit is highly nutritional found on an evergreen tree and is packed with various health benefits. This gooseberry sized, reddish hued fruit is also known as the Queensland cherry. The fruit as well as its leaves render various health advantages. Bignay tea, made from the bark of this tree, is an ideal drink for weight loss. According to health experts they stated that drinking about one liter of Bignay tea can render countless benefits, including weight loss, healthier heart, and lower cholesterol levels. Here is a list of Bignay fruit health benefits you can enjoy by eating it. Health Benefits of Bignay Fruit: #1: Natural Source of Antioxidants The natural anti-oxidative properties of this fruit, due to the presence of catechins, enable it to fight against the free radicals present in the human body. The excessive presence of th...
Post a Comment
Read more

This Man's Curiosity Led Him To A Discovery That Changed His Life!

By
Amazing! It was dubbed as “Hoard of the Rings” when a man discovered a treasure trove of rare Viking artifacts in Western Scotland in 2014. Historians went berserk.   Derek McLennan, an avid metal detector-ist, found the haul of which includes an enameled Christian cross, decorative glass bead, pottery, bird-shaped gold pin, and gold ring. Rare finds include gold ingot, crystals, and a decorated silver-gilt cup probably of Byzantine origin.  Not all that glitters is gold because McLennan also discovered silver bracelets and brooches, along with coins. According to experts, bulk of the haul is silver jewelry. Items of the haul totaled to more than 100 pieces.  McLennan will be the master of coin as he is set to receive a reward of £1.98 million!  According to the Queen's and Lord Treasurer's Remembrancer (QLTR), the ruling body for ownerless goods and property, decided that the relics should be handed to Nationa...
Post a Comment
Read more